Technology and its development are what drive virtually every industry on the planet. While the hotel industry can depend heavily on service and dexterity, technology also plays a big role when it comes to the overall operation of each establishment.
A good example of an important technology is software called “property management systems.” This software, called PMS for short, provides hotels with the luxury of automated management of customer bookings. It includes the point of sale, online bookings and other things, such as what kind of services or services the customer or client uses.
PMS software is an integral part of larger hotel establishments, especially multi-property hotel groups, due to their large number. This technology allows both macro management and micro-patronage of almost every aspect of a hotel’s operations. Some high-end PMS suites offer extended modules for specific service areas, such as catering and corporate businesses. PMS suites can also be synchronized with power management computer systems in order to reduce power consumption.
Different hotels use other types of programs for various functions. There are some that provide help in measuring relevant hotel metrics and other analytical components that help drive business. Some of the hotels’ online booking services are also based on software called web booking engines. Documentation, access to the assistance center and remote training are other types of computer programs that are used today in hotels.
Hotel technology is not limited exclusively to software. There are also complex systems based on hotel IP telephony networks, used for easier customer access and system integration. There are also content management systems that help hotels get information from consumers, helping to improve marketing efforts above what is generally called traditional marketing.
With the growing sense of customers and consumers towards sustainability that can help save the environment, the development of “green technology” for the hospitality industry is being pushed to the forefront. Eco-technology involves the use of smart and sustainable building design, eco-innovations and energy efficiency.
These days, more and more, green hotel technology can be seen, albeit for those establishments that can afford it. For example, some hotels use wireless thermostats that can sense occupancy and movement within a room. These thermostats can then automatically adjust the room temperature and settings. This helps save energy as well as costs. Another example is the use of electronic documentation between management teams, a solution that effectively reduces paper consumption unless absolutely necessary.
The above technologies are basically used by most major top notch hotels, simply because they can afford it. However, with current advances in technology, some innovations will be more accessible to mid-range properties. Undoubtedly, technology plays an important role in all aspects of hotel operation. From seemingly simple telecommunications improvements to complete suites of the property management system, technology drives the service and makes many things possible for hotels. It helps drive business, facilitating management and enabling a more personalized and enhanced guest experience.